University College of the North
Recruiting Campaign

University College of the North (UCN) serves a vast geographical area in northern Manitoba with two main campuses in The Pas and Thompson, and 12 regional centres. After extensive market research, Domino developed a recruiting campaign that included a tagline, viewbook, eight student testimonial videos for social media, a campus tour video led by two students and presentation materials for recruiting officers. Original music was created for the videos to further brand the campaign. UCN saw more than a 40% increase in enrolments two months after the campaign was launched. Domino continues to work with UCN developing corporate, promotional and recruiting materials.