Building a Community of Hope

Building a Community of Hope is the ADO’s major annual online fundraising event. The 2021 edition was the second online rendition for the fundraiser but the first year in which Domino was involved. We chose to prepackage the event as a series of videos introduced by local broadcaster Kathy Donovan. The videos presented the work of seven agencies that care for vulnerable people. Interviews gave us the opportunity to capture the testimonials of people who relayed stories of how these agencies had improved their lives. Many community leaders also took part, including the Mayor and other local political and business leaders who spoke of the vital work of these agencies and called for support.

Two key metrics show how Domino’s strong storyline helped improve the fundraising efforts. Compared to 2020, donations to Building a Community of Hope increased by 53.3%, and participation increased by 33%.

Below is a small excerpt of the video.